Monthly active users
Accounts
Parking sessions / month
Rating on App Store
INTRODUCTION
In October 2022, Flowbird partnered with NYCDOT,
the New York City Department of Transportation, to launch the ParkNYC app, a city-branded mobile solution for on-street parking payments. This user-friendly app allows drivers to pay for parking directly from their mobile devices. As part of this upgrade, NYCDOT selected Flowbird to upgrade 14,000 Strada pay stations to Strada Street Smart with Pay-by-Plate functionality.
THE CHALLENGE
The missions of NYCDOT aimed to:
Modernize
the City’s parking experience with a digitalized solution.
Improve
the efficiency of curbside
management and parking turnover
Offer
residents and tourists a seamless, pay-as-you-go mobile payment option
THE SOLUTION
The New ParkNYC Experience
The ParkNYC app by Flowbird enables on- and off-street parking payments via mobile. It features a modern, user-friendly design with pay-as-you-go and eWallet options.
Key Features
- Customized design and smooth account migration for 1.8M users.
- Mobile payment options ideal for tourists and visitors, plus eWallet for frequent users.
- Business accounts for fleet management with shared wallets.
- Digital tickets, parking time reminders, and remote time extension.
- “Find my car” feature and activity tracking for a seamless experience.
NYCDOT simplifies parking management with Flowbird Hub
Flowbird HUB centralizes and streamlines NYCDOT’s parking management across 14,000 terminals, integrating mixed terminal types (Strada Neops and Strada Touch) into one platform for alarms, coin collection, sales, and ticket data.
Key Capabilities
- Unified Tariff Policies: Configures complex tariffs by zone, user, channel, and time.
- Real-Time Insights: Monitors sales, payments, and maintenance for data-driven decisions.
- Open Integration: Linked with NYPD for enforcement and claims processing with real-time data.
BENEFITS
For the city
- Political impact: leading the way with modernized, digitized parking
- Strategic impact: A data-led solution that fosters better understanding of parking behavior
For the residents & visitors
- Convenience: the choice to pay at the pay station or via the mobile app
- Effortlessness: the parking experience is simpler and faster